So the last time we spoke we had a pretty indepth “how-to” conversation about email marketing. I’m sure that most of you went ahead and tried this … hopefully you were able to get the response that you were looking for.
Today’s topic is going to be on buttons and banners. Now that you have told your customers/family/friends that is possible to save money on their property taxes it is time to start reinforcing this idea. As you know, few sales occur on the first contact with a customer. They need to be “touched” multiple times (on average 6-8 times) before they decide to purchase a given product or service. Enter buttons and banners.
The beautiful part about buttons and banners are that you can “set them and forget them”. Once they are in place they immediately start working for you. Where are we going to place them – everywhere.
Website – YES!
Newsletters – YES!
Personal Correspondence – YES!
Email Signature line – YES!
Business Cards – NO! (you thought I was going to say yes?)
The reason I say no here is that we are working within a specific amount of time (most counties have a deadline at the end of November or beginning off December). Unless you are handing out cards by the hundreds you run the risk of being stuck with cards that have an out-of-date promotion on them and we don’t want you to waste marketing dollars.
We have put together a few of the most common sizes of buttons and banners for you but if you need anything special put together for a marketing campaign that you are working on please let us know. We are always happy to help.








